Packaging design of nine innovative ideas
20th century famous business thinker Peter Zhuang Ke say business has two functions of - marketing and innovation. This article is on the integration of these two concepts. Packaging is in essence a marketing tool, your customers purchase your products have seen the last of marketing information. If your product in a retail store selling, the packaging design will become a major factor in the success of your product.
now to make your products stand out in the hundreds of thousands of similar products, you have designed it to be different. Look at what your competitors are doing, while ensuring that your design is unique. Innovative packaging makes your product visible, helping you build brand, give the product of human nature. Whether you like it or not, people are often the first package to determine if your product is good or bad.
so, how do you make your package design into the cookie cutter? You can spend thousands of dollars from the package design firms get creative, or you can think. Here are ten ideas that will stimulate your mind and help you come up with innovative packaging.
Design reusable packaging   1. ;
small beverage market is mature, competition is fierce. If you think that there has been nothing as fresh, then you're wrong. POM Tea Company has launched a special packaging. It launched the product itself is very special - is to add Pomegranate juice and tea. More noteworthy: drink is encased in a rectangular glass commonly used in the above is the cover, and heat-shrinkable labels, read: remove labels, leaving the bottle. The products for about $ 2.79 a bottle, for bottled tea, not expensive, but you can get a free bottle, don't have to worry about recycling issues.
2. with little modification in the package
sometimes your package is very standardized, with some small modifications can make it different. AMY'S KITCHEN companies in Italy pasta sauces will make such changes on the production line. Sauce jar packaging with standard size, color label stickers are also standard. And set it apart from a lot of product is its use of paper and a ring of golden rings on the tank lid. It looks almost like a grandmother wrap, so that when you walked through the shelves to not pay attention to it is difficult.
3. come first   package design;
many people think you should put the product in the first place, packing in the second place. METHOD PRODUCTS company is the opposite. From the outset, they concentrate on the packaging design - they want to design a beautiful package, you don't have to hide it to plant. They designed a series of high quality cleaning supplies and packaging can be placed like ornaments in the kitchen or bathroom. These products in the supermarket are very conspicuous.
4. interesting   package design;
interesting packaging is not the patent of children, adults also like funny things. Occupy the mainstream style of children's product packaging, such as bright colors, different shapes, can be used in adult products packaging design, exquisite can only again. First of all in package design with "fun" element is the wine industry. You just have to take the time to visit the local shops, you can find a lot of wine bottle labels printed with horses, penguins, kangaroos, frogs, swans, and so on. Don't need a Penguin-shaped bottle, just printed on a Penguin is enough to make it notable.
5. dazzle product color
CANDLE-LITE company is the candle industry giant, with 160 years of candle-making history. Their packaging is not unusual, with only the transparent bottle, but the color is really amazing. They used bright colors painted on layers of candle and let the colors shine through the transparent glass bottles out. Labels on the surface of the bottle is white on the back, which highlights the color of bottle candle. So the candle shelf in the supermarket, they can easily distinguish it from similar products.
6. duplex- -extend your label;
If your product is a transparent liquid, packed in transparent bottles, then there is a way to give you more design space, and very low cost. I mean some content can be printed on the back label. Of course, the General information that cannot be placed on the back label, but you can print such as debates, stories about the company, or better use of product recommendations and so on. This is a very simple method, you can give your customers more information without destroying the packaging image.
7. try metallic look
many labels printed on white or transparent material, but you have many other choices. A scheme worthy of consideration is the use of metallic foil labels, or packaging. Well designed, metallic look is much better looking than white, but also not expensive.
8. considering the customers design package
Unilever AXE product line has a very clear position--young people between the ages of 18 to 35. Therefore their packaging design is to attract those people. AXE SHOWER GEL bottles is thick molded black plastic containers, appearance, and was welcomed by young people, using it with shower gel is as easy as loading oil.
9. fusion of two kinds of packaging design concept
another fierce competition in the industry is the beer industry, manufacturers try to keep us competitive advantage. Last year, ANHEUSER BUSCH has come up with a new packaging concept, and unexpectedly won a number of design awards. The concept is simple, strange that nobody thought of that. We all know that beer or glass bottles or aluminum can, ANHEUSER BUSCH idea is to combine the two concepts together, new aluminum bottle packaging-was thought out. It's very special, very beautiful, and is 100% recyclable.