Brand identity (logo) design rule 12
logo is the brand of "face"-the first impression is extremely important. A well-designed logo brand is an important asset. , However, alone does not guarantee excellent graphic design design logo is impressive and vivid image of the brand identity. As different industries has its specific skills, logo design requires designers to keep learning experience in order to be successful on all graphic designers, knowledge is power. Based on this, we have summarized in order to design the logo 12 rules that must be followed for reference:
work must be done in the early 1.
initial sketch is important beginning steps of designing logo. You can simply use a pencil on paper, hand-painted, or drafts drawn with vector Illustrator software tool. Once you skip or fizzled out this step, it will affect the final result of the design. Prepare 20 to 30 sketches or ideas, which spread, creating original conception of extension ideas. If you didn't play a role in these sketches, you will need to start over, according to new ideas and then painted the sketch an excellent graphic designer in early work takes more time than any next steps.
coordination in logo design is also very important, because people feel, balanced design is pleasant and charming. Shape, color, and size of the "proportion" in various parts of an equality, the design will be able to achieve balance and coordination. Although the principle of coordination may occasionally break, but remember the logo you designed is for the public to read, instead of those who focus on great art, so coordination is the most secure way to keep design.
for logo design, size is important. A logo must be scaled to any size can look clear and legible. If a logo is reduced to letterhead, envelope, or other small extension definition is too low, then the logo is not successful. Same logo zooming in to posters, billboards or electronic format on television, on a network, it must be very clear and easy to identify. Scales to determine whether a logo to all available sizes, the most reliable way is to test it yourself. Attention down to the smallest size is usually the most difficult to meet the requirements of the, so you can start printing logo on letterhead or envelope checks if it is clear. Similarly, you can also enlarge the logo printed in poster size print shop to test.
4. clever use of color;
color theory is very complicated, but understanding the basic principles, designers can use color to design a plus. Basic rules to keep in mind are:
selecting similar colors in the color wheel (for example: the need for warm, using red, Orange and yellow).
don't choose too bright, color of the eyes are not uncomfortable.
Logo must be in black and white, grayscale and bi-colored cases also look good.
breaking the habit is sometimes also acceptable, just to be sure good reasons!
master colors how to trigger feelings and moods are also very important. For example red can lead to more senses: aggression, love, passion, and strength.
When you experiment with different color combinations, to keep this in mind, and the colors should match the overall color and brand.
simply select a color is a good idea, some brands with one's own unique colors and has a high recognition. , For example, mentions the John Deere brand, you naturally think of its Green, which makes distinction between John Deere brand and its competitors, unique, and more importantly, give impressive and easier to identify.
5. design and brand match;
When you design a logo you can use a different style, and then choose the most suitable, so you should understand the background information on customers and brands.
Web 2.0-style 3-d logo design is very popular in the near future, this logo with a "bubble" image, gradients and shadows. This style may be for Web 2.0 site, or technology companies, but for other types of brands it is not. Before you start early, you need to survey your customers and their brand's customer base. This will help you determine the best design from the outset, from repeating the early trouble.
6. text layout is very important
Designer for many of the early comers, choosing the right font and size to be harder than I thought. If it contains text in logo design, whether it is part of a logo or tagline, you have to spend time sorting out the different font-often dozens of test-and then make a final decision. Serif and non-serif fonts, script fonts, italics, bold, and custom fonts are going to try.
when choosing a logo font to consider three main points:
avoid the most common fonts, such as Comic Sans; or the other may make the design look "unprofessional" font.
ensure that the font is easy to read when zoomed out, especially in handwriting.
use the same font is ideal to avoid more than two fonts simultaneously.
strongly recommend a custom font. Font the more original, branded the more prominent. Successful examples of this type of custom fonts with Yahoo, Twitter, and Coca Cola.
7. the pursuit of recognition
significance of logo design is to build brand awareness, then how should we do this?
of course, different cases are not the same, but the design purpose is for ordinary people to remember the brand at a glance.
for example, Coca Cola, Pepsi, McDonald's and Nike's logo design is very successful, customers can recognize at a glance the corresponding brand.
these elements will be discussed in the article, including the definition of different sizes, styles, colors, text finalized, and combined with the originality, you can design the popular, high awareness of the logo.
once one of these elements is ignored, so that the resulting design is not so good. Check for yourself if the design contains all of the elements.
you can reverse the logo in the graphic design software, check whether the logo can still be identified, use this method to quickly determine whether your design has enough recognition. In addition, you should also be tested under mirror
the recognizable logo.
remember the logo does not appear on the ground at a bus body or on a billboard you drive through, it does not guarantee that people will see you logo.
to do this you should test from every angle to see logo will be in ensuring that any direction after seeing the logo is recognizable, designs can be submitted to the customer.
you want to stand out from a competitor, you have to create a unique style to display their design features, rather than imitating or copying other designs or style, innovation can only come to the fore.
so how do you stand out? Breaking the habit to try and take a risk.
tried a variety of different styles from which to choose the most suitable for the customer's work attempts a variety of color combinations until you find the logo is really innovative and unique combination.
"fun" design software for you, in the sense of design standards to the logo and constantly carry out rectification.
logo, the simpler, easier to identify and remember.
like the Nike logo is extremely simple, but it is one of the most recognizable logo in the world.
in the early design stages: brainstorming and painted sketch will follow the "simple" rules.
generally, you will find design logo at the beginning of relatively complex, and the last version is relatively simple.
attention to design elements and ignore the rest of unnecessary elements.
10. using special effects;
Adobe Illustrator, Freehand, Photoshop, graphic design software is very powerful, you can add filters and other effects to the logo, but don't get carried away, although these tools are powerful, but do not have to spend it all in logo design. Of course, the appropriate use of tools to enhance the attractiveness of logo it is understandable, but bear in mind that simplicity is the key.
11. designed "assembly line"
If you want to consistently design high quality logo, you need to build your own design process, namely "assembly line", as follows:
brainstorm, think of ideas
sketches in the early
Creating vector design
sent to the customer
modify   based on customer feedback;
to complete the design, submit customer
in the case of following these basic steps, you can fine-tune the order of the steps.
This can improve productivity, keep work organized, focused, and to design better works, and to ensure that each design is to maintain a high quality.
12. reference, rather than copying
final design rule is very simple: do not copy other designers ' work!
looking for inspiration from the works of other designers can be, but copying other people's ideas or work whether it was morally or legally wrong.
from the picture you can get for free on the Web vector material, which is based on the "creative common" license agreements to share, but I strongly recommend that you do not use this method.
in the brainstorming phase idea you can use these sites to find, but it is from your own graffiti-inspired design, completely original.